More than branding

http://morethanbranding.com/2011/11/28/building-brands-through-experiential-marketing-11-awesome-examples/

 

This website is a great source of inspiration, looking at how experience design is used as marketing tool as well as creating an experience….

Run with ryan I thought was a really simple idea but really involved the viewer, running against a projected screen of a marathon runner .. giving them an insight into how fast a marathon runner does actually run and creating a fun experience.

The website also features an experience created by National geographic – using a camera to involve people in experiences that happen all around the world like seeing wild animals and walking on the moon. Although these experiences and the others on the website are not multi sensory they do attract the viewers attention and are memorable because they are unique and interesting.

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